Before and nearly after
27 Oct 2009 Dampexpert
Case studies are useful to show a problem and demonstrate the solution. A series of photographs and accompanying text can persuade a potential client that your company has the necessary expertise or products they are searching for. Writing the text doesn’t present a great problem and neither does the ‘before’ photographs. Taking photographs of a job in progress often proves a little more troublesome. Who was supposed to bring the camera? And when you finally get the snaps back to the office: ‘why is the guy on the scaffolding not wearing a helmet!’ But the real problem is the ‘after’ photographs. When should they be taken? Once the job is finished of course - shiny new plaster, new carpentry and so on? In most cases, no! It’s really about perspective. What looks finished to the contractor doesn’t look quite the same to the client. Go back to the job three months later when the paint is on the walls and the furniture has re-appeared. Now, who was supposed to bring that camera?
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